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Research area(s)

Consumer Culture

Digital Cultures

Data Economy

Automated-Decision Making

Digital Inequalities

Research Groups:

Marketing and Corporate Brand Management

Centre for AI: Social and DIgital Innovation

Research Interests

My research interests include digital cultures and new media technologies. I am particularly interested in advancing interpretive perspectives of consumer culture and examining social implications of digital consumption. 

Project details

Co-invetigator on a British Academy funded project on Digital Poverty.