Dr Syed Muhammad
Reader - Strategy and Entrepreneurship
Eastern Gateway 202i
- Email: syed.muhammad@brunel.ac.uk
- Tel: +44 (0)1895 267289
- Strategy and Entrepreneurship
Muhammad, SS., Dey, B., Bala, H., Alwi, S. and Asaad, Y. (2024) ''. Journal of the Association for Information Systems, 25 (5). pp. 1240 - 1273. ISSN: 1558-3457
Roy, SK., Singh, G., Gruner, RL., Dey, BL., Shabnam, S., Muhammad, SS. and et al. (2023) ''. Information Systems Frontiers, 0 (ahead of print). pp. 1 - 20. ISSN: 1387-3326
Aman, A., Roy, SK., Lees-Marshment, J., Dey, BL., Muhammad, SS. and Kumar, S. (2023) ''. Electronic Commerce Research, 0 (ahead of print). pp. 1 - 36. ISSN: 1389-5753
Dey, BL., Alwi, SFS., Babu, MM., Roy, SK. and Muhammad, SS. (2022) ''. British Journal of Management, 34 (3). pp. 1215 - 1237. ISSN: 1045-3172
Syed, M., Dey, B., Alwi, S., Kamal, M. and Asaad, Y. (2022) ''. Information Technology and People, 36 (2). pp. 595 - 625. ISSN: 0959-3845
Muhammad, SS., Dey, BL., Kamal, MM. and Alwi, SFS. (2021) ''. Computers in Human Behavior, 121. pp. 1 - 14. ISSN: 0747-5632
Dey, BL., Al-Karaghouli, W. and Muhammad, SS. (2020) ''. Information Systems Management, 37 (4). pp. 298 - 302. ISSN: 1058-0530
Dey, BL., Al-Karaghouli, W., Minov, S., Babu, MM., Ayios, A., Muhammad, SS. and et al. (2019) ''. Information Systems Management, 37 (1). pp. 2 - 15. ISSN: 1058-0530
Muhammad, SS., Dey, BL., Alwi, S. and Babu, MM. (2019) 'Examining the Underlying Attitudinal Components Driving Technology Adoption, Adaptation Behaviour and Outcome', in Nripendra, PR., Emma, LS., Ganesh, PS., Hatice, K., Nitish, S., Dey, B., et al. (eds.) Digital and Social Media Marketing-- Advances in Theory and Practice of Emerging Markets. UK : Springer. pp. 197 - 226. ISBN 13: 9783030243739.
Muhammad, SS., Dey, BL. and Babu, MM. (2019) 'Nature and outcome of technology adaptation: A study of Rohingya refugees’ use of smartphones in Bangladesh'. Academy of Marketing Conference.
Muhammad, SS., Dey, BL. and Sharifah, SA. (2018) 'Analysis of Cognitive and Affective Factors that Influence Customers’ Willingness to Leave Big Data Digital Footprints on Social Media'. Academy of Marketing Conference, Stirling.
Muhammad, SS., Dey, BL. and Weerakkody, V. (2017) ''. Information Systems Frontiers, 20 (3). pp. 559 - 566. ISSN: 1387-3326
Muhammad, SS., Dey, BL. and Weerakkody, V. (2017) 'Analysing the Factors that Influence Customers’ (Un) Willingness to Leave Big Data Digital Footprint on Social Media: The Role of Privacy, Security and Psychological Dispositions'. Academy of Marketing Conference, Hull.
Muhammad, SS., Dey, BL. and Weerakkody, V. (2016) 'Big Data Digital Footprint and Privacy Salient Customers on Social Media'. Big Data Digital Footprint and Privacy Salient Customers on Social Media.
Muhammad, SS., Dey, BL. and Weerakkody, V. (2016) 'Analysis of Customers’ Perception of Big Data Digital Footprint on Social Media'. Academy of Marketing Conference, Newcastle.