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Dr Rebecca Yu Li
Senior Lecturer in Strategy and Management

Eastern Gateway 104k

  • Strategy and Entrepreneurship

Research area(s)

Innovation failure and recyling, Blockchain Adoption, Regulatory Impacts, and Cross-border Innovation Management 

Research Interests

  • Adoption of Blockchain Technology in Emerging Markets: Examining the drivers and challenges of blockchain adoption in sectors such as finance, supply chain, and public administration within emerging economies. This includes exploring how blockchain technology can enhance transparency, reduce costs, and improve access to financial services in underbanked regions.

  • Regulatory Policies and Their Impact on Innovation Strategies: Investigating how varying regulatory frameworks in emerging markets affect blockchain innovation, either by fostering new technological advancements or creating barriers. This research aims to provide insights into balanced regulatory approaches that support sustainable innovation while mitigating risks.

  • Cross-Border Innovation Management: Exploring strategies for managing innovation across different cultural and regulatory environments, especially in emerging markets. This research looks at how multinational firms and local startups manage cross-border collaborations and leverage global knowledge networks.

  • Knowledge Networks and Capability Building: Investigating the development of knowledge-sharing networks and capability building, essential for organizations operating in highly dynamic and resource-constrained environments. This research focuses on how firms in emerging markets leverage networks to accelerate learning and build technological capabilities.

  • Innovation Failure: Analyzing the causes of innovation failures in emerging markets and international business contexts. This theme aims to identify patterns of unsuccessful innovation attempts and offer recommendations for mitigating risks and improving resilience in innovation processes through recycling these failed innovation projects.

  • Sustainable Innovation: Focusing on innovations that address the long-term social and environmental needs of emerging economies, with an emphasis on sustainable business models that align with both local and global sustainability goals.

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Kingston Lane
Uxbridge
Middlesex UB8 3PH

Tel: +44 (0)1895 274000

Fax: +44 (0)1895 232806

Security: +44 (0)1895 255786

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