Dr Meng-Shan Sharon Wu
Senior Lecturer in Marketing
- Email: meng-shan.wu@brunel.ac.uk
- Tel: +44 (0)1895 265388
- Marketing
Research area(s)
Research group: Marketing and Corporate Brand Management (MCBM)
Research Interests
I'm interested in the following topics:
- Luxury Consumer Behaviour
- Branding
- Digital Marketing
- Consumer Purchase Intention