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Summary

Dr. Liyuan Wei holds a Ph.D. from in Marketing from the University of Toronto, Canada. She received her Master of Arts and Bachelor of Arts from Renmin University of China in Beijing. Prior to joining Brunel Business School, she was an Assistant Professor of Marketing at the City University of Hong Kong. Her research has been published in Information Systems Research, Psychological Science, International Journal of Research in Marketing, Marketing Letters, Journal of Business Ethics, International Marketing Review, Journal of Business Research, Sustainability, International Journal of Hospitality Management, and Applied Economics. She has a broad range of research interests but mainly focuses on (1) marketing strategies based on consumer psychology and sociology, and (2) individual and societal well-being. Dr. Wei has served as reviewer for many prestigeous journals and currently is on the editorial review board of Journal of Advertising Research.

Dr. Wei is a member of the at ÃÛÌÒ´«Ã½. She is also the Director of Business Accreditations at the Brunel Business School.

Qualifications

Ph.D. Rotman School of Management, University of Toronto

M.A. Renmin University of China

B.A. Renmin University of China

Responsibility

BSc Business and Management (Marketing) Programme Leader

Office Hours for

• 2023/4 Term 2 (8 Jan. - 22 Mar. 2024): Tue 3:30 - 4:30 pm; Wed 12 - 1 pm.