Dr Ezgi Merdin Uygur
Lecturer in Digital Marketing
ESGW 202-PD33
- Email: ezgi.merdinuygur@brunel.ac.uk
- Tel: +44 (0)1895 265321
- Marketing
Summary
Ezgi (PhD, MBA, BA (Hons), FHEA) is a Lecturer in Digital Marketing within the Marketing Division within Brunel Business School.
Her primary research interest has focused on the contexts of robotic services, virtual experiences, and the social influence effects in those settings. Ezgi published in international academic journals, such as Annals of Tourism Research, Journal of Consumer Behaviour, and Behaviour & Information Technology. She is the recipient of prestigious funds such as the British Academy/Leverhulme and Marketing Trust and the Best Paper Award in the AMA Winter Conference.
She currently serves in the Editorial Review Board of Psychology & Marketing.
Responsibility
Ezgi is the module leader of:
MG3617 Tech, Robots, and AI in Marketing,
MG2604 Digital Marketing
MG3605 Database and Customer Relationship Marketing and co-delivers
MG5537 Social Media for Business masterclass
MG5624 Digital Marketing
MG5610 Consumer Behaviour
Ezgi also supervises numerous MSc Marketing and MBA dissertations. She acts as RDA in 2 PhD commitees and co-supervises an external PhD student. She acts as a personal tutor to 19 students, UG and PG.
Newest selected publications
Merdin-Uygur, E. and ozturkcan, S. (2024) ''. Behaviour and Information Technology, 0 (ahead of print). pp. 1 - 20. ISSN: 0144-929X
Merdin-Uygur, E. and Ozturkcan, S. (2023) ''. Journal of Retailing and Consumer Services, 70. pp. 1 - 12. ISSN: 0969-6989
Ozturkcan, S. and Merdin-Uygur, E. (2021) ''. Journal of Information Technology Teaching Cases, 12 (2). pp. 163 - 169. ISSN: 2043-8869
Sarial-Abi, G., Merdin-Uygur, E. and Gürhan-Canli, Z. (2020) ''. Annals of Tourism Research, 83. pp. 102927 - 102927. ISSN: 0160-7383
Merdin-Uygur, E., Sarial-Abi, G., Gurhan-Canli, Z. and Hesapci, O. (2019) ''. Self and Identity, 18 (4). pp. 443 - 467. ISSN: 1529-8868